Author: admin

11 Dec 2020

Cherry Auction King gives the ultimate gift to WA’s seriously ill children

The 28th Charity Cherry Auction at the Perth Markets held this morning saw heated competition between Perth’s highest-profile fresh produce retailers, who bid against one another for the title of Cherry King or Queen in support of Perth Children’s Hospital Foundation.

John Alessandrini – on behalf of his father Tony Alessandrini (Tony Ale) and the Alessandrini family – took out the title of Cherry King by purchasing a box of cherries for a generous $85,000. With a total of 7 boxes of cherries auctioned throughout the morning, the event raised $131,000 for Perth Children’s Hospital Foundation to help build WA’s first children’s hospice. In less than three decades the growers and produce community in WA has donated a staggering $1.5 million to the Foundation.

“Through the success of my father, we are in a fortunate position to be able to contribute in such a way to help improve the physical and mental health of our children,” Mr Alessandrini said.

“This year we are particularly focused on supporting the children’s hospice. I am blessed with four healthy children and three healthy grandchildren. The kids in palliative care don’t deserve the hand they have been dealt – and that motivates my family to contribute.”

Being delivered in partnership with the Child and Adolescent Health Service (CAHS), the WA Children’s Hospice will provide care for children aged from birth to 18 years who have a life-limiting condition and require palliative care.

“Right now, there’s an estimated 2,000 children living with life-limiting illness who could benefit from this service – so we know this home away from home will make a significant difference to those WA families,” said Perth Children’s Hospital Foundation CEO Carrick Robinson.

This humble Christmas tradition kicked off with the special arrival of the Foundation Christmas Ambassador Mahi – whose little sister Ziya passed away a year ago at 20 months old from a rare type of mitochondrial disease. She entered the central trading area in a cherry covered Toyota Hilux thanks to Maddington and Canning Vale Toyota.

Without available hospice facilities, Ziya’s parents made the hard decision for her to come home to live the end of her life. Mother Preeti Raghwani said the hospice would have provided an alternative space for them to have been together as a family throughout Ziya’s journey.

“I see the hospice as a type of Nirvana. A place for people to just be and to live. The whole essence of it is living – it isn’t dying. That was a part of it, but a very small part of it. The bigger picture is living the life that we have and making the most of it,” she said.

Foundation CEO Carrick Robinson said funds raised from the Cherry Auction, enable the Foundation to work closely with those on the frontline of children’s health to transform the lives of WA’s sick children.

“We are extremely grateful to Market West, the Perth Markets Group Limited, the Cherry Growers’ Association of WA and the State’s fresh produce wholesalers and retailers for their continued generous support. The difference that can be made by purchasing a box of cherries is immense,” added Mr Robinson.

2020 Cherry Auction
Donations Amount
Toyota Materials Handling BBQ Donations $5,000
Market West sponsored coffee donations $130
Canning Vale & Maddington Toyota $7,000
Bidder Business Amount
Tony Alessandrini $5,000
Rodney Dullard Key Produce $7,000
Michael Gilbert Gilberts $8,000
Colin Parks Central Fruit Sales $7,500
Shane Patching SJ Fresh Produce $7,000
Ben Tanner Fresh Produce Group WA $10,500
Tony Alessandrini $85,000
Total Funds Raised: $131,717.50

As is always the case, 100% of proceeds directly benefit the Perth Children’s Hospital Foundation.

17 Dec 2019

2019 Market City Annual Charity Cherry Auction

The 27th annual Market City Charity Cherry Auction held Friday morning saw heated competition between Perth’s highest-profile fresh produce retailers, who bid against one another for the title of Cherry King or Queen in support of Perth Children’s Hospital Foundation.

Tony Galati of Galati Group, John Ale of Tony Ale and Co and Fred Fairthorne of Farmer Jack’s collectively took the title of Cherry King by purchasing a box of cherries for a record-breaking

$110,000. This winning bid matches the 2010 national record held by Sydney Markets, bringing the total raised for the day to $131,000. In less than three decades the growers and produce community in WA has donated a staggering $1.3 million to the Foundation.

“There is nothing more important than the health of kids. We’re expecting our first, so it’s more important to us now than ever before,” remarked John Ale.

Funds raised from this year’s auction will support the development of specialised paediatric vaccines at the Paediatric Systems Biology Centre. A one-shot flu vaccine could be available in as little as two years. This means children born after 2021 will possibly never have to experience the flu. The experts are already here and, with adequate funding, there is no reason this vision could not be achieved.

This humble Christmas tradition kicked off with the special arrival of the Foundation Christmas ambassadors and Perth Children’s Hospital cardiology patients, Cherry Prince Malin and Cherry Princess Freya. They entered the central trading area in a Cherry covered Toyota Hilux thanks to Maddington and Canning Vale Toyota. The crew from Toyota Material Handling manned a sausage sizzle.

Perth Children’s Hospital Foundation CEO Carrick Robinson said funds raised from the Cherry Auction have, and continue to, play a large part in funding specialist medical equipment, expertise, research and positive patient experiences, thanks to the ongoing support of Market West on behalf of their Members, the Perth Markets Group Limited and the Cherry Growers’ Association of WA.

“With this year’s Cherry Auction again raising an incredible amount for the Foundation, we are extremely grateful to WA’s fresh produce wholesalers and retailers for their continued generous support. The difference that can be made by purchasing a box of cherries is immense,” added Mr Robinson.

2019 Cherry Auction
Bidder Business Amount
John Ale Tony Ale & Co $3,000
Rodney Dullard Key Produce $3,500
Lance Cross Toyota Materials Handling $3,000
Sam Napoli Napoli Mercato $4,000
Basil Gotsis Fresh Provisions $2,500
Paul Davies Maddington Toyota $2,000
Basil Gotsis Fresh Provisions $1,500
Ahmad Albirkawi Mirrabooka Fresh $1,500
John Ale, Tony Galati & Fred Fairthorne Tony Ale & Co, Galati Group, Farmer Jacks  $110,000
$131,000
10 Dec 2019

2019 Market City Golf Day

The 2019 Market City Golf Classic was held on Friday 15th November at the Secret Harbour Golf Links with 15 teams participating on the day. Fortunately the sea breeze set in after a hot day was forecast. A great day was had by all with some excellent scores recorded. Thanks to our sponsors and prize donor’s fantastic prizes were collected by the winning teams. Unfortunately no one took out the hole in one prize at the 12th Hole – a Toyota Hiace Van valued at $46,500 sponsored by Maddington and Canning Vale Toyota.

Winners

Nett Winners – ITC Industries

Best Gross – Perth Markets Limited

Nett Runners up – Quality Produce # 2

Nearest to Pin on the 5th – Davin Harris playing for In2Food

Nearest to Pin on the 12th – Joe Goncalves playing for Key Produce

Ladies Longest Drive – Rhonda Moore playing for SJ Fresh

Men’s Longest Drive – Joe Macri playing for Key Produce

Market West would like to thank all of the sponsors and prize donors for helping to make the 2019 Market City Golf Classic a success and we look forward to seeing everyone back next year.

If you would like photos from the day please contact Michelle at the Market West office on 9455 2742 or email admin@marketwest.com.au

07 Nov 2019

2019 Annual Charity Cherry Auction

The Annual Charity Cherry Auction will be held on Friday 13th December.

DATE: Friday 13th December 2019
TIME: 7:00am to 9:00am
LOCATION: Central Trading Area Market City, Canning Vale

All bids for cherries are tax deductible and we can arrange for you to bid by phone if you can’t make it on the day.

Thanks to your generous support of the Cherry Auction, over $1,000,000 has been raised to support children and families at PMH and Perth Children’s Hospital.

02 Aug 2019

Fresh Produce Retailers compete for the 2019 Awards in Excellence

The 2019 Market City Ball and 30th Anniversary and WA Fresh Produce Retailer of the Year Awards were celebrated at the Crown Ballroom on Friday 2nd August. This prestigious event has been running for 17 consecutive years and is an initiative of Market West and supported by Perth Markets Limited, Market City.

The Fresh Produce Industry is a key component of the ongoing search for a healthy lifestyle. Industry stakeholders joined together to acknowledge their peers and their vital role in the community and the wider agricultural landscape.

The awards are open to all retailers including independent retailers, small stores and supermarket chains. Stores can nominate and be judged across a range of stringent criteria in eight award categories.

Almost 600 people enjoyed a sumptuous 3 course meal while the winners were announced and the festivities included local versatile musician Courtney Murphy, breathtaking aerialists ‘Faerial’ high above the crowd and finished off with Bump 40/40 keeping everyone on the dance floor.

Winners of the 2019 Fresh Produce Retailer Awards are listed below.

Fresh Produce Retailer of the Year
The Herdsman Market

Fresh Produce Retailer of the Year
Regional Store
Rigters SUPA IGA

Fresh Produce Retailer of the Year
Best Small Store
Cunderdin IGA

‘A Better Choice’ Retailer of the Year
Napoli Mercato

WA Fresh Produce Retailer of the Year Award
Best Fresh Produce Section within a National Supermarket – Metropolitan
Coles Cockburn Central

WA Fresh Produce Retailer of the Year Award
Best Fresh Produce Section within a National Supermarket – Regional
Woolworths Mandurah Forum

WA Fresh Produce Retailer of the Year Award
Best Fresh Produce Section within an Independent Supermarket – Metropolitan
Dalkeith IGA

WA Fresh Produce Retailer of the Year Award
Best Fresh Produce Section within an Independent Supermarket – Regional
Lake Grace IGA

14 Dec 2018

2018 Market City Annual Charity Cherry Auction

The 2018 Cherry Auction held on Friday 14th December raised a record-breaking total of $135,450 for the Perth Children’s Hospital Foundation.

Network Ten’s Tim Gossage our auctioneer arrived alongside Cherry Prince, Romeo and his twin sister and Cherry Princess Isabelle, together with a procession of drummers, dancers and the Foundation’s mascot, Stitches the Bear.

The heart-stopping auction saw Tony Galati go head-to-head with John Ale, who bid against each other up to the winning amount of $100,000 far in excess of the previous record of $55,000– all of which goes to the Perth Children’s Hospital Foundation. Tony Galati is now the proud owner of the state’s most expensive cherries and therefore this year’s Cherry King!

The Market City Cherry Auction began in 1992 and is now in its 26th year thanks to the ongoing support of Market West and Perth Markets Limited on behalf of the Central Market Wholesalers.

The significant support from WA’s fruit and vegetable community has seen more than $1,200,000 raised to help West Australian children like Romeo, who have benefited from state of the art burns equipment and research funded by Perth Children’s Hospital Foundation, after suffering serious burns during an overseas holiday.

2018 Cherry Auction
No: Item Bidder Business Amount
1 Strawberries Steve Hay 5 Seasons Fresh $1,000
2 Cherry Box Rodney Dullard Key Produce $4,500
3 Cherry Box Shane Patching SJ Fresh $5,000
4 Cherry Box John Ale Tony Ale & Co $5,000
5 Cherry Box Steve Hay 5 Seasons Fresh $5,200
6 Cherry Box Basil Gotsis Fresh Provisions $5,500
7 Cherry Box Jordan Brindle Canning Bridge IGA $5,000
8 Cherry Box Ahmad Albirkawi Mirrabooka Fresh $4,250
9 Cherry Box – Final Tony Galati Spudshed $100,000
        $135,450

Thanks also goes to Toyota Materials Handling who provided the sausage sizzle and WB Pit Stop for keeping the coffee flowing which together raised another $828.70 bringing the total amount on the day to an amazing $136,278.70.

07 Dec 2018

2018 Market City Golf Day

The Market City Golf Classic was held on Friday 23rd November at Secret Harbour Golf Links with 20 teams participating on the day. A tricky wind provided some challenges for the players but overall a great day was had by all with some excellent scores recorded. Thanks to our sponsors and prize donors fantastic prizes were won by the successful teams but unfortunately no-one took out the Hole in One prize at the 12th hole – a fantastic Alaskan Cruise sponsored by Toyota Materials Handling.

Nett winners                     ITC Industries

Nett runners up               DPD #1

Best Gross                          QP #1

Market West would like to thank all of the sponsors and prize donors for helping to make the 2018 Market City Golf Classic a success and we look forward to seeing everyone back next year.

22 Nov 2018

2018 Annual General Meeting

The 2018 AGM of Market West and the Credit Service was held on Wednesday 7th November in the Market West Board Room.

President Trish Skinner (Australian Produce Brokers) and Vice President Rick Smith (Smiths Enterprises) and Executive Committee James Ryan (Perfection Fresh), John Mercer (WA Farm Direct), Paul Neale (Mercer Mooney) and John Travers (Allied Farms Australia) were all elected unopposed.

The AGM was well attended and the President provided the background to the year’s performance across a number of areas, highlighting financial performance including the dividend income stream from the investment in Perth Markets Ltd, the considerable work done with our Members and industry locally on the newly implemented Horticulture Code in association with Fresh Markets Australia nationally, the record attendance at the Market City Ball and record Retailer of the Year nominations, tax exemption of the Chamber, the outstanding results for the Cherry Auction and the launch of the national independent retailer support program “A Better Choice”.

The President also highlighted the ongoing commitment to working collaboratively with the Market City landlord, Perth Market Ltd on a range of issues including the Market Rental Valuations, variable outgoings, site Master Planning and other strategic issues.

03 Aug 2018

Fresh Produce Retailers compete for the 2018 Awards in Excellence

The 2018 Market City Retailer of the Year Awards were presented at the Market City Ball at the Crown Ballroom, Burswood on Friday evening 27th July.

This prestigious event has been running for 16 consecutive years and is an initiative of Market West and supported by Perth Markets Limited.

The awards are open to all retailers including independent retailers, small stores and supermarket chains.  Stores can nominate and compete in eight award categories.

Member Services Manager for Market West, Inci Humberstone said that this year’s pool of entries has been the largest in the award’s history.

“This year we have had a record 194 entries, with categories including independent metro and regional retailers all the way through to the national supermarkets. Each were independently judged by mystery shoppers assessed on criteria of quality, customer service, consumer information and shop presentation”.

The 2018 Market City Ball and Fresh Produce Retailer of the Year Awards night was a great success with a record 589 guests, representing a broad cross section of the horticulture supply chain including retailers, wholesalers, transport companies, growers and industry sponsors.

“The finalists are all outstanding retailers and through their commitment to excellent customer service and quality fresh produce, thoroughly deserve their recognition. Congratulations to all the winners” said Rod McPherson, CEO of Market West.

Winners of the 2018 Fresh Produce Retailer Awards are listed below.

WA Fresh Produce Retailer of the Year Award
Metropolitan Store
Napoli Mercato

WA Fresh Produce Retailer of the Year Award
Regional Store
Katanning IGA

WA Fresh Produce Retailer of the Year Award
Best Small Store
Wagin Foodworks

WA Fresh Produce Retailer of the Year Award
Best Fresh Produce Section within a National Supermarket – Metropolitan
Woolworths Singleton

WA Fresh Produce Retailer of the Year Award
Best Fresh Produce Section within a National Supermarket – Regional
Coles Eaton Fair

WA Fresh Produce Retailer of the Year Award
Best Fresh Produce Section within an Independent Supermarket – Metropolitan
Swanbourne Market & East Perth IGA

WA Fresh Produce Retailer of the Year Award
Best Fresh Produce Section within an Independent Supermarket – Regional
Ningaloo IGA

Great Green Grocer Retailer of the Year 2017 Award
The Floreat Market