WA Fresh Produce Awards & Market West Ball

Recognising the people and businesses that keep WA fed

The WA Fresh Produce Awards shine a spotlight on the businesses and individuals setting the benchmark for excellence across Western Australia’s fresh produce sector.

Proudly delivered by Market West, the Awards recognise outstanding achievement in retailing, wholesaling and customer service, while providing participants with valuable feedback and insights to help strengthen their businesses. The Awards culminate at the annual Market West Ball, the industry’s premier night of celebration, connection and recognition.

Book Your Place at the Ball

More than an Awards Program

The WA Fresh Produce Awards are designed to celebrate excellence while delivering real value back to industry participants.

Through an independent mystery shopper process, entrants receive detailed feedback that helps identify strengths, opportunities and practical improvements across areas such as customer service, store presentation, product quality and overall customer experience.

Whether you take home a trophy or not, every participating business walks away with valuable insights to support future growth and success.

Award Categories

Independent Fresh Produce Retailers of the Year (Regional and Metro)

One of Western Australia’s most respected industry awards, recognising retailers who consistently deliver excellence in fresh produce presentation, customer service, quality, innovation and community engagement.

Open to independent retailers, supermarket operators and fresh food businesses across Western Australia.

National Fresh Produce Retailers of the Year (Regional and Metro)

The National Retailer of the Year Award celebrates outstanding fresh produce departments within major retail chains. This award acknowledges stores that consistently deliver exceptional fresh produce quality, presentation, availability, customer experience and team performance.

Open to national retailers, supermarket operators across Western Australia.

Salesperson of the Year (NEW!)

A people-focused award recognising the wholesale sales professionals who consistently go above and beyond for their customers.

Voted on by produce buyers, this award celebrates the individuals known for their product knowledge, exceptional service, strong relationships and dedication to helping their customers succeed.

WA Fresh Produce Wholesaler of the Year

Celebrating the wholesalers who are the backbone of the WA fresh produce supply chain.

This award recognises businesses demonstrating outstanding service, product quality, reliability, professionalism and commitment to supporting customers across the industry.

The Mystery Shopper Advantage

Valuable feedback from real customer experiences

A key feature of the Retailer of the Year Awards is the independent mystery shopper program.

Participating businesses receive professional assessments conducted by trained mystery shoppers, providing an objective view of the customer experience from the moment a customer enters the store through to purchase and interaction with staff.

The feedback reports deliver valuable insights that businesses can use to enhance operations, improve customer satisfaction and identify opportunities for growth. Every eligible retailer receives the benefit of this professional review process as part of their participation.

Celebrating Industry Success

The Market West Ball

Western Australia’s fresh produce industry comes together each year for an evening of celebration, recognition and connection.

The Market West Ball is the industry’s flagship event, bringing together growers, wholesalers, retailers, transport providers, service partners, government representatives and industry leaders from across the state. The evening provides a unique opportunity to recognise achievement, strengthen relationships and celebrate the people who help keep fresh produce moving across Western Australia.

Book Your Place at the Ball

Why Participate?

Industry Recognition

Benchmark your business against the best in Western Australia.

Independent Feedback

Gain valuable insights through professional mystery shopper assessments.

Team Motivation

Recognise and reward the people who contribute to your success every day.

Networking Opportunities

Connect with key industry leaders at the Market West Ball.

Celebrate Excellence

Join the industry’s most prestigious annual awards and gala event.

Support Industry Growth

Participate in a program that promotes excellence across the WA fresh produce sector.

Excellence Deserves Recognition

From the shop floor to the wholesale market, from customer service to operational excellence, the WA Fresh Produce Awards celebrate the businesses and people raising the bar for our industry.

Join us in recognising the achievements of Western Australia’s fresh produce community and celebrate alongside your peers at the Market West Ball.

Enter the Awards

Book Tickets to the Market West Ball