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Stand out, stay competitive, sell more fresh produce

A better choice! is a national program supporting over 800 independent fresh produce retailers across Australia. A joint initiative by Fresh Markets Australia and CMAA, it gives your store the marketing tools, national reach, and brand recognition to compete and grow.

Our Mission Is Simple

National Strength, Local Results

Keep independents strong

Support local fresh produce retailers to compete with major supermarkets.

Reach new customers

National campaigns and digital presence bring new shoppers to your door.

Drive more sales

Better in-store experience and marketing means bigger basket sizes.

A Better Choice helps customers understand why shopping at an independent fresh produce retailer beats the supermarket every time.

Are you a retailer?
Want to find out more?

Join over 800 independent retailers already on the A better choice!’ program. Sign up and the team will be in touch.

Sign up here
Get in touch

What's in it for your store?

National campaigns

Your store is included in national advertising campaigns run by A Better Choice.

300k+ digital reach

Exposure through social media, geotargeted paid ads, and EDM inclusions to an audience of 300,000+.

Store locator listing

Get discovered by new shoppers searching for fresh produce retailers near them at abetterchoice.com.au.

In-store branding & POS

Posters, recipe cards, shelf wobblers, and more — everything you need to dress your store.

Regular magazine

Recipe content and seasonal features to inspire customers and drive repeat visits with bigger basket spends.

Sampling activations

Market West works with wholesalers and household brands to bring product sampling events to your store.

See our campaigns in action

Together, we keep local thriving